About the Course
Throughout the duration of this eCourse, we'll work together to figure out what your audience needs and how to create a presentation that takes them on a journey. Presentations can be powerful when they focus on the audience and provide great storytelling.
In ten units, you will master five powerful principles that will guide each of the presentations you create in the future:
- How to create a memorable presentation that is engaging and powerful.
- How to tell stories your audience will never forget.
- How to structure your presentation so that it meets the needs of your audience.
- How to move your audience to action.
- How and when to use slideware like PowerPoint correctly.
If you have not already done so, click ‘Sign Up!’ to create a user account that will allow you to enroll in this course. Each time you Log In, you will be directed to your Dashboard where you can see all the courses in which you are currently enrolled.
If you are already enrolled, you should see a ‘Continue Learning’ button near the top of this page that directs you to a Course Overview which will continue to update your progress in each of the units in this course.
Your answers to the discovery questions in each unit will be stored in your Workbook, and can be referenced at any time. The answers you give are private, and may only be accessed by you and the Instructor for this course.
If you have a question about the material, or would like more clarification on a topic that is related to this course, we encourage you to use the Discussion section in each unit. Here, you can ask specific questions and receive an email when the Instructor has posted a reply. Keep in mind, Discussion questions are a public forum and can be seen by anyone who participates in this course.
Below, you will find the Course Outline and page structure for each unit. The pages are unlocked, and you are free to jump around from one unit to the next to find the most relevant information for you. We do, however, recommend that each unit is taken in order.
- Unit 1: Audience Size
- 1.1 Introduction
- 1.2 Assessment
- 1.3 Is it a Presentation or a Conversation?
- 1.4 Preparing for the Unexpected
- 1.5 Key Points to Remember About Audience Size
- Unit 2: Audience Demographics
- 2.1 Introduction
- 2.2 Assessment
- 2.3 Keep it Real
- 2.4 Ten Common Gender Faux Pas
- 2.5 Differing Class and Attitude
- 2.6 Kiss, Bow, or Shake Hands?
- Unit 3: Other Factors that Shape Perception
- 3.1 Introduction
- 3.2 Assessment
- 3.3 Understand Your Role
- 3.4 Level of Topic Knowledge
- 3.5 Emotional State
- Unit 4: Event Type
- 4.1 Introduction
- 4.2 Assessment
- 4.3 The Keynote
- 4.4 TED and TEDx Talks
- 4.5 Breakout Sessions
- 4.6 Panels and Roundtables
- 4.7 Regular Reports
- 4.8 Shareholder Meetings
- 4.9 Ceremonies, Celebratory Occasions and Roasts
- 4.10 Training
- 4.11 VC and Elevator Pitches
- 4.12 Media Events
- 4.13 Product Releases and Demos
- 4.14 Virtual and Hybrid Meetings
- Unit 5: Know Your Goal
- 5.1 Introduction
- 5.2 Why You Need an Elevator Speech
- 5.3 Elements of an Effective Elevator Speech
- 5.4 Let Your Elevator Speech Guide You
- 5.5 Moving From "Why" to "How"
- 5.6 Persuade, Don't Inform
- Unit 6: Maslow's Hierarchy of Needs
- 6.1 Introduction
- 6.2 A Scale of Needs
- 6.3 Case Study of the Elections
- 6.4 Why Should They Care?
- Unit 7: Choose Your Storytelling Theme
- 7.1 Introduction
- 7.2 Connect to an Archetype
- 7.3 The Quest
- 7.4 Stranger in a Strange Land
- 7.5 Revenge
- 7.6 Rags to Riches
- 7.7 Love
- 7.8 Stories Relate to Audience Needs
- Unit 8: Give Your Speech Structure
- 8.1 Introduction
- 8.2 Step 1: Frame the Issue
- 8.3 Step 2: Delve into the Problem
- 8.4 Step 3: Offer the Solution
- 8.5 Step 4: Highlight the Benefits
- 8.6 Step 5: Create a Call to Action
- 8.7 Essential Story Elements
- 8.8 A Goal-Based Story Structure
- Unit 9: Create Better Interactions
- 9.1 Introduction
- 9.2 Every Audience Craves Connection
- 9.3 Action Bolsters Connection
- 9.4 No Boring Slides
10 THINGS NOT POWERPOINT INFOGRAPHIC
- Unit 10: So, What is a Story?
- 10.1 What Makes a Great One
- 10.2 My Favorite Wrong Cliches
- 10.3 Stories Are Not About You
- 10.4 Final Wishes from Dr. Nick Morgan
Presentation Prep Badge